Appenzellerland highlights over a cup of coffee
Appenzellerland Tourismus AR lancierte zusammen mit Emmi Schweiz eine Kaffeerahm Offensive. Das Resultat dieser Partnerschaft: 20 Millionen Kaffeerahm-Deckeli, die das Appenzellerland in die gesamte Schweiz hinaus tragen.
The new marketing campaign from Appenzellerland Tourismus AR transports the target audience into the world of Appenzellerland, true to the motto: drink coffee and dream of excursions. 25 different motifs with highlights from the region adorn the Emmi coffee-cream covers and tell of the beauties between Lake Constance and the Säntis. The special thing about it: coffee lovers not only enjoy a "Kafi Crème" with Appenzellerland feeling, they also benefit from price reductions of 20 to 50 percent for attractive excursion offers in Appenzellerland. The Deckeli can be redeemed directly at the ticket office of the respective excursion destination.
Nine partners are involved in the Switzerland-wide marketing campaign by Appenzellerland Tourismus AR and Emmi. For example, coffee drinkers can discover the secret of Appenzeller cheese with their "Deckeli" in the Appenzeller show dairy or discover Silvesterchlausen in the Appenzeller Customs Museum. Three mountain railroads take you up to Säntis, Ebenalp and Kronberg to the most beautiful vantage points in the region. In the Kunsthalle Ziegelhütte and the Museum Liner in Appenzell, cultural highlights can be experienced with the Kaffeerahm-Deckeli, while impressive pictures and contemporary documents can be marveled at in the Pestalozzi Children's Village. The Henry-Dunant Museum in Heiden brings back memories of the founder of the Red Cross, while the "Deckeli" at the Unterrechstein spa provides hours of relaxation.
Nine partners are involved in the Switzerland-wide marketing campaign by Appenzellerland Tourismus AR and Emmi. For example, coffee drinkers can discover the secret of Appenzeller cheese with their "Deckeli" in the Appenzeller show dairy or discover Silvesterchlausen in the Appenzeller Customs Museum. Three mountain railroads take you up to Säntis, Ebenalp and Kronberg to the most beautiful vantage points in the region. In the Kunsthalle Ziegelhütte and the Museum Liner in Appenzell, cultural highlights can be experienced with the Kaffeerahm-Deckeli, while impressive pictures and contemporary documents can be marveled at in the Pestalozzi Children's Village. The Henry-Dunant Museum in Heiden brings back memories of the founder of the Red Cross, while the "Deckeli" at the Unterrechstein spa provides hours of relaxation.
