Germany: Newspaper Circulation Continues to Fall
In the third quarter of 2006, German newspaper publishers sold nearly half a million fewer copies per issue than in the previous year. This marks a continuation of the decline in circulation that has been observed for years.
German newspaper publishers sold almost half a million fewer newspaper copies per issue in the third quarter of 2006 than in the previous year. The Zeitungs Marketing Gesellschaft (ZMG) published the figures on Wednesday. On average, 1.74 percent fewer copies were sold per publication day - in absolute figures this means a loss of 478,000 copies out of 26.98 million copies sold. Overall, the decline in circulation that has been going on for years is continuing, writes the industry journal Werben und Verkaufen. In Q3 2001, sales amounted to 30.25 million copies, two years later 28.8 million and in 2005 27.45 million copies.
Daily newspapers were hit hardest by the decline in circulation in Q3 2006. The decline amounted to 2.1 percent to 21.09 million copies sold. They were followed by the Sunday newspapers with a drop of 0.98 percent to 3.83 million copies. Weekly newspapers, on the other hand, made gains. They enjoyed an increase of 0.61 percent to 2.05 million copies.
Daily newspapers were hit hardest by the decline in circulation in Q3 2006. The decline amounted to 2.1 percent to 21.09 million copies sold. They were followed by the Sunday newspapers with a drop of 0.98 percent to 3.83 million copies. Weekly newspapers, on the other hand, made gains. They enjoyed an increase of 0.61 percent to 2.05 million copies.
