Web2com index continues to grow in September
The Web2com Index for online advertising rose by 4.3 points to 137 points in September. Following an already outstanding August, the index thus achieved the same growth rate once again and reached its highest level of the year for the second time.
The Web2com index for online advertising rose by 4.3 points to 137 points in September. The Publigroupe subsidiary Web2com reported that the index thus once again achieved the same growth rate and the highest value of the year after the already excellent August. According to Web2com, the Internet and online business continues to offer excellent growth prospects. And the fact that Internet usage has already overtaken print usage shows that the Internet has found its firm place in the European media mix (see also ). The Web2com Index is based on monthly surveys of investments in commercial advertising on national and international online platforms. It is thus intended to show how Internet advertising is developing in Switzerland.
