Scholz & Friends Zurich goes full throttle for Salt Home
The «Salt Home» landline internet service is being expanded to more and more towns. Scholz & Friends Zurich, as the lead agency, is supporting the expansion plans with a fast-paced, regionalized campaign.
The communication offensive developed by Scholz & Friends accompanies Salt in the ongoing development of new regions. It strikingly shows in which cities and municipalities Salt Home is now available - and turns the place names themselves into the stage for the high-speed message: whether "STAAAANSSS", "GOOOOSSAU" or "MATRAAAN" - the typographic place name staging of the motifs combines Salt's promise of speed with local relevance in an appealing way.
The orchestrated campaign with hyperlocal motifs is now on air in numerous cities and municipalities. The measures include OOH, DOOH, display banners, social media and mailings.
Responsible at Salt: Fabrice Allegro (Chief Marketing Officer), Christoph Schwarz (Director Brand Management & Marketing Communication), Fabiola de Luca (Communication Specialist). Responsible at Scholz & Friends: Franziska Stäger, Barbara Hartmann, Christian Vosshagen (creation), Ramon Zahnd, Paula Strittmatter (consulting), Krystian-Julian Zabuski (illustration), Monja Mangieri (desktop publishing), Mathias Rösch (overall responsibility). Media: Context.
