Xerox becomes a marketing services provider

With the acquisition of XMPie, Xerox is strengthening the link between personalized publications, digital printing and Internet marketing.Xerox acquired the software development company XMPie for 54 million US dollars, as announced by Xerox in a press release on Thursday. XMPie develops specialized software for cross-media, personalized marketing campaigns that combine communication tools such as digitally printed mailings, e-mails and the Internet to reach customers with marketing materials that are personally relevant to them.