BMB under power for Kertész cable

After Kertész Kabel awarded the contract to the Zurich-based advertising agency BMB Baertschi, Meroni & Bolleter in the spring, the two companies worked together to develop a new brand identity for Switzerland’s leading cable distributor.


After Kertész Kabel awarded the contract to Zurich-based advertising agency BMB Baertschi, Meroni & Bolleter in the spring, a new image was jointly developed for Switzerland's most efficient cable dealer. The Rümlang-based company supplies numerous local and large national customers from the retail, industrial and construction sectors. Day after day, Kertész Kabel delivers high performance in the electricity sector. This should be communicated unambiguously, both to the layman and the professional. The claim: Beware of high performance!
The appearance is striking and independent and has a wide range of possible applications. In addition to a classic advertising campaign, the entire product documentation, the vehicle fleet, posters on construction sites and many other contact points were integrated into the new website.

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