Edipresse focuses on quality, flexibility and reach

With Puissance4, Edipresse is launching an interesting package offer for French-speaking Switzerland. Advertising customers now have the opportunity to book the four best-positioned quality titles Bilan, Femina, Télétop and TV Guide as a combined power package with immediate effect. The reach alone makes Puisscance4 a power package for French-speaking Switzerland, the company writes in the corresponding press release. Depending on the combination, advertising customers can achieve between 40 and 64 percent with the combined offer. The discount scale ranges from 18 to 33 percent. What sets Puissance apart from other combos is that subjects and placements can be varied completely flexibly and according to the target group. This gives a brand the necessary scope to address its customers with differentiated products and advertising messages in each of the four titles.