Thjnk Zurich: Helsana offers support in "And now?" moments
In a recent branding campaign, Thjnk Zurich positions the health insurance provider Helsana as a trusted partner throughout all stages of life.
There are always moments in life when you ask yourself: What now? That's exactly when it's valuable to have someone by your side who provides security and shows you options. That way, you can decide for yourself what to do next.
When it comes to health, Helsana positions itself as such a trustworthy partner with its offers and services. The image campaign is intended to highlight the fact that health insurance offers options at every stage of life that help you move forward.
The measures include a cross-thematic TV spot, three thematic short spots and five OOH motifs. The focus is on true-to-life "And now?" moments. The confrontation with the question "What now?", which is literally posed in the moving image and in the stills, is intended to make viewers think and show how helpful it is to have options through good insurance.
Responsible at Helsana: Marc Lottenbach (Head of Marketing), Michael Schneider (CO-Lead Outbound Marketing), Stefanie Korn (CO-Lead Outbound Marketing), Sabrina Molinari and Marina Ulrich (Project Managers Outbound Marketing), Timmy Vilhelmsson (Design & Brand Management), Gabriela Braun (Content Specialist), Marija Kempf-Cuk (Web & Publishing Specialist), Martina Piechocinski (Digital Advertising Specialist), Monika Hofstetter (Social Media Specialist), Stefanie Portmann (Customer Insights Specialist). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Maira Weidmann, Luca Stancheris (Creative Direction), Daniela Bär, Tobias Buholzer (Text), Katharina Binder, Josephine Jeanguenin (Art Direction), Patricia Schneider (Graphic Design), Gordon Nemitz (GF Strategy), Carole Räber (Strategy), Andrea Bison (GF Consulting) Cornelia Nünlist, Lea Schneider, Fabienne Hug (Consulting), Jan Scholz (Producing). External partners: Markenfilm: Jen Krause (Director), Anna Smoronova (DOP), Dominic Kamp (Producer), Robert Tewes (MD); Post Production: Silas Baisch (Editor), Infected (Online), Fry Studio (Music, Sound Design); Media Tailors: Luise Diem (Client Service Director), Julia Schramm (Senior Digital Consultant).
