Jung von Matt and Zweifel teach potatoes how to crisp up

The current campaign is not set in the Zweifel factory, but out in the field. Where the potato chips begin and the potatoes learn to crunch.

The crunch of the potatoes is also the focus of the campaign TVC: with a gigantic loudspeaker construction and a lot of love, the Zweifel Snack experts show what the crunch should sound like and take great care of every single potato.

The accompanying OOH subjects show the snack experts in dialog with the potatoes: a snack expert asks a potato in the field what it wants to be when it grows up. The only correct answer: crispy. "By giving the potatoes a voice, it becomes clear that the snack experts are only one side of the golden coin of doubt. The right performance of each individual potato is almost more important," says Dominique Magnusson, Creative Director of Jung von Matt Limmat.

With fictional behind-the-scenes clips, the agency relies on a social media format specially designed for the campaign. In it, potatoes are interviewed in the make-up, for example, and insights into crisp casting are provided. As it turns out, not every potato can withstand the pressure to succeed.

"With the new campaign, we are showcasing what matters most: The real crunch of our potato chips. And the love for every single Härdöpfel that will later become potato chips," say Gina Chiellino and Jürg Brauchli, Brand Communication at Zweifel. Zweifel's current campaign not only tells the story of the snack experts, but also shows their close relationship with their protégés. The campaign launches on Monday in German-speaking and French-speaking Switzerland.

Customer: Doubts. Responsible Agencies: Jung von Matt Limmat, Jung von Matt Impact (Media). External partners:inside: Blish, Pumpkin Film, Joris Dommels (Director), Jen Krause (Photographer), TW Media, Jingle Jungle.