Rosarot and Migrolino have their mouths full
The «Migrolino Truly Good» products are fresh. To let all of Switzerland know about them, the Zurich-based agency Rosarot has really gone all out—or rather, had others go all out—for a fresh 360-degree campaign.
Migrolino relied on the expertise of the Zurich agency Rosarot to make the freshness of its own ready-to-eat range "Migrolino Truly Good" even better known.
To ensure that the freshness campaign really comes across as "fresh", Rosarot decided to forget its own good manners. "Yes, you can't talk with your mouth full, we already know that," says Franz Neugebauer, concept developer and copywriter at Rosarot. "But when food is as fresh as Migrolino's, you have to tell people about it, don't you?"
In the campaign, Rosarot therefore shows people who can't keep the freshness of the products to themselves when they bite into them - and say directly, with their mouths full, how extremely fresh they are. It may not be the English way, but it is likeable, humorous and attention-grabbing.
Fupa on all channels
The motifs can now be seen in Migrolino stores, on OOH, DOOH and online. The campaign is rounded off with a radio spot and its own social media implementations, in which the mouth is also filled to the brim.
Responsible at Migrolino: Nina Wick (Marketing Project Manager), Alexandra Vogel (Marketing Manager), Fulden Bas (Marketing Assistant), Lara Stürmer (Marketing Assistant), Seraina Hummel (Marketing Assistant), Pascal Wetter (Digital Marketing Team Leader). Responsible at Rosarot: René Karrer (Creative Direction), Felicia Lauper (Consulting), Nadine Ticozzelli (Consulting), Franz Neugebauer (Concept/Text), Carmen Stähelin (Concept/Text), Boris Stoll (Art Direction), Maria Alcover (Graphic Design), Horatiu Sovaiala (Video/Photo/Content Creation), Joe Bastiampillai (Social Media Consulting), Fabio Montefiori (Realization/DTP), Claire Hulla (Realization/DTP). Production: Corinne Zeltner, nom-nom (Food Styling), Sophia Singh (Hair & Make-Up).
