What does ... Tyler Brûlé actually do?
The founder of Wallpaper, ex-NZZ columnist and redesigner of Swiss, Tyler Brûlé, is back with new publishing plans. The magazine Monocle is to be launched internationally from next February.
The founder of Wallpaper, ex-NZZ columnist and redesigner of Swiss, Tyler Brûlé, is back with new publishing plans. The magazine Monocle is to be launched internationally from next February.
People had been wondering what had become of the once successful wallpaper prodigy, but now the cat is out of the bag. As Adage.com reported on Friday, Tyler Brûlé once again has big things in mind. Because he is so fascinated by the German news magazine Spiegel, he wants to launch an international magazine in English called Monocle based on its template. Thematically, the new title is based on its great role model: geopolitics, business, culture and design are to be the most important sections.
Monocle is intended to stand out from thematically similar magazines such as Time or Newsweek primarily through its volume. And Brûlé wouldn't be Brûlé if he didn't already hold out the prospect that his magazine will be much more visually impressive than all the competition put together. Monocle will be published ten times a year and cost 7.50 euros. Brûlé hopes to achieve sales of 200,000 copies.
People had been wondering what had become of the once successful wallpaper prodigy, but now the cat is out of the bag. As Adage.com reported on Friday, Tyler Brûlé once again has big things in mind. Because he is so fascinated by the German news magazine Spiegel, he wants to launch an international magazine in English called Monocle based on its template. Thematically, the new title is based on its great role model: geopolitics, business, culture and design are to be the most important sections.
Monocle is intended to stand out from thematically similar magazines such as Time or Newsweek primarily through its volume. And Brûlé wouldn't be Brûlé if he didn't already hold out the prospect that his magazine will be much more visually impressive than all the competition put together. Monocle will be published ten times a year and cost 7.50 euros. Brûlé hopes to achieve sales of 200,000 copies.
