Martin Zust becomes a partner at Advsry
Martin Zust is joining Advsry. The communications strategist is joining the agency, founded by Martin Kathriner, as a partner. The two have worked together on several occasions.
The Advsry agency, initially MK Consulting, was founded by Martin Kathriner in 2022. The agency advises companies and organizations on strategic communication, public affairs and sustainability issues and aims to grow further in the future.
Martin Zust, another communications strategist, joins as a partner. The two have known each other for over 20 years and have worked together and side by side in many different positions during this time. "What characterizes us is a deep mutual trust. We have experienced how valuable this is - especially when you want to accompany organizations through complex environments," says founder Kathriner.
Both partners bring a wealth of experience and a large network to the table. "We have a lot in common, and yet we are fundamentally different. That is our strength. Different perspectives don't lead to friction for us, but to better advice," explains Zust, who has been the first partner at Advsry since May 2025. "We think from the inside out - and from the outside back into the organization. This sometimes leads to unpleasant but important questions. Even for ourselves."
Advsry wants to support brands and people with strategic communication, public affairs and sustainable concepts and promote their further development. "Impact is created when attitude, strategy and communication reinforce each other. That is our claim," says Martin Kathriner. "And we have ambitions. In the coming years, we will build up a team of experts and support our clients in asserting themselves in the relevant environment for the future".
