Farner designs EHL's "(Em)Power on" campaign
With the philanthropic initiative «(Em)Power on,» the EHL Hospitality Business School aims to give new momentum to its social mission. Farner supported the educational institution in implementing this large-scale campaign.
Farner developed a campaign concept in line with EHL's values and designed to ensure effective communication. The mobilizing message is also intended to DNA of EHL communicate: Generate donations, open access to academic excellence for all talents and drive innovation in hospitality. "The aim of '(Em)Power on' was to develop a campaign that reflects the collective drive, solidarity and lasting impact of this initiative," explains Didier Bonvin, Director of Strategy at Farner Western Switzerland.
Sustainably into the future
In contrast to previous initiatives, "(Em)Power on" is based on the establishment of an endowment fund that is intended to finance full scholarships for 10 percent of students and innovative research projects on a permanent basis. Lombard Odier manages this fund professionally and ethically and ensures that it continuously generates income for the benefit of future generations. The campaign expresses the academic excellence and precision of the institution.
