New appearance for Bern agency Hella Studio
One year after moving into its new studio on the Aare River, the Bern-based agency Hella Studio is undergoing a complete rebranding. The focus is on its strong brand name.
"Hella" stands for "extremely" or "Hell of a lot" and thus powerfully expresses the agency's versatile range of services. This is primarily visible on the newly designed websitewhich was created in close collaboration with Mutoco. The Bern-based digital agency built the powerful technical basis and equipped the website with greatly improved video performance and a modern CMS, which should significantly enhance the digital presentation of Hella Studio's work. "Our cases are now presented visually and in terms of content in the way we want them to be - spacious, dynamic and clearly structured," says Kasper Kobel, co-founder of Hella Studio.
Hella's creative signature
The digital branding was developed in close collaboration between Hella Studio and Mutoco. The aim was to make the creative signature of the Hella team visible and at the same time meet the high demands of the target group in the marketing sector. The result is a lively, personal and at the same time clear website that meets international standards in design and performance.
But not everything about the appearance has been changed. The Hella smiley, for example, remains part of the agency's identity.
Launch with exclusive postcard motif
The new website is activated with a postcard that refers to the relaunch with a wink. The handwritten greeting card is sent to a select group of around 200 potential new and existing customers and friends of the agency.
Responsible at Hella Studio: Joëlle Lehmann (Creative Direction), Kasper Kobel (Art Direction), Michelle Becht (Text), Michèle Räz and Lars Luginbühl (Motion and Graphic Design). Design Code: Mutoco.
