Extrême presents new ice cream varieties in a pop-up store
On Friday and Saturday, Extrême is inviting visitors to a temporary pop-up store in Zurich, offering an immersive, retro-gaming-style brand experience. At the store, interested visitors will be able to sample two new flavors.
The two new flavors "Extrême Raspberry & Brownie" and "Extrême Blueberry & Cream" will be presented in the pop-up store at St. Peterhofstatt 10 in Zurich. In addition to the tasting opportunity, there are also game stations, a dance floor and a nostalgic photo booth in the colorful setting of the store.
The aim of the campaign is to bring the brand to life outside of the usual sales environment and to appeal to a younger, urban audience in particular. Access is free of charge and no prior registration is required.
