Valencia and Coop kick off the warm season with a new promotion
Coop’s upcoming summer collection promotion focuses on both excitement and a cozy atmosphere. As with previous family-oriented collection campaigns, Valencia Kommunikation was responsible for the campaign.
The collectables for this year's Coop summer promotion include a badminton set and a football for action-packed afternoons, as well as a picnic blanket, ice cube tray, beach towel and a string of solar lights for summer parties. Valencia Kommunikation created a sophisticated 360-degree approach for the offer.
Sunny all-round package
The agency was responsible for developing the creative ideas - naming, visuals and storyboards - as well as their implementation. The communication measures can be seen both analog and digital, on carrier bags or with high engagement on social media.
A particularly dynamic stylistic device was chosen for the moving image: The camera moves from one scene to the next in a surprising way without any recognizable cuts. This creates the impression of a summery "one take" in which each collection item makes its own appearance.
Coop's "Summer Time" family collection activity started on Thursday and will run until June 25, 2025.
Client: Coop Cooperative. Campaign conception and implementation: Valencia Communication. Concept topic and collective article: Boost Collectibles. Moving image production: Shining Film. Media Planning: TWMedia. Music: HitMill.
