Komet: Coming to the St. Bernard for Lidl
A campaign by Komet aims to launch, build, and establish Lidl Switzerland’s «Qualité Suisse» brand for the long term. A shaggy St. Bernard, a quintessentially Swiss favorite, is serving as the brand ambassador.
Lidl Switzerland recently launched "Qualité Suisse" (Markt-kom.com reported). The affordable brand unites high-quality food from Swiss production under one roof. In the accompanying commercial with the launch slogan "Voll Schwiiz", the St. Bernard "Bernie" comments on a typically Swiss moment of indulgence with his thoughtful voice, until finally the cameo appearance of a no less weighty and Swiss brand ambassador from Lidl Switzerland steals the show.
Benno is currently advertising the new Lidl brand throughout Switzerland on screens in and around the current 187 Lidl stores, as well as on (D)OOH, Megaposters and SBB locomotives, among others.
Responsible at Lidl Switzerland: Nathalie Forrer (Head of Marketing), Désirée Erismann (Strategy & Project Management), Fabio Bruggmann (Strategy & Project Management), Nicolas Cadonau (Sponsoring & Partnerships), Yvonne Kringel (Branding & Packaging). Responsible at Komet: Christa Zesiger (consulting), Cyril Sollberger (graphics), Lisa Oppliger (DTP), Claudio Parente (AD/concept), Daniel Müller (text/concept), Jeff Gerber (CD), Corinne Hert (Client Service Director). Film production: Centauri Media, Marcel Wolfisberg (production), Tobias Gysin (production coordination), Markus Welter (director), Marco Barberi (camera), Reto Buri (editor). Photos: Terence du Fresne.
