United by Music: ESC campaign by the ADC Young Creatives
In May, the cultural hub of Basel will be all about the Eurovision Song Contest. At an information session at the Fondation Beyeler, the national campaign by the Young Creatives of ADC Switzerland was among the items presented.
In December, the ESC project team announced a creative partnership with ADC Switzerland (Markt-kom.com reported). The association's young members were able to submit ideas to get the public excited about this mega music event. Together with the winning team from the TBWA\Switzerland agency, an image campaign was created and presented at the Fondation Beyeler last week. It can be seen on SRG channels and the ESC media partners throughout Switzerland from the end of April 2025.
The winning team of Naomi Gulla (Art Director), Alisea Ferrara (Junior Art Director), Selina Engeli (Junior Copywriter Creative) and Fabrice Studer (Junior Motion Designer) were accompanied by Manuel Wenzel (Chief Creative Officer), Sarah Rüegger (Creative Director), Claudia Sigg (Group Account Director) and Domenico Catena (Dop and Edit).
"It was great to see how many young creatives responded to our call. We received numerous ideas that went in a wide variety of directions - it was interesting to see how the young people think," said ADC President Thomas Wildberger. "We decided on an idea that was close to the motto and even took it to the extreme in a sustainable way so that it could be adapted to many channels. In order to ultimately achieve the most important campaign goal, namely to inspire not only us, but also the population, who can now really look forward to the ESC. Many thanks and 12 points for the young creatives from the TBWA\ Switzerland agency!"
