Swiss Adex: Google advertising on the rise

The number of Google advertising spaces booked rose by 9.4 points to 108 in October. At around 34 text ads per search query, this represents a provisional record high, according to a press release from Angelink yourposition. Insurance companies in particular have seen explosive growth, while the overall increase is almost exclusively attributable to Swiss companies.
 
Insurance companies launched Google campaigns en masse in October: private customers were targeted with an average of 40 ads per search query, which is twice as many as in the previous month. A total of 22 insurers now advertised for business customers - three times as many as in September. All sectors in Switzerland are currently experiencing a strong boost in terms of keyword advertising. In May 2006, for example - the month with the lowest booking figures to date - there were still around 12 Swiss companies per search query; in October there were already around 18. However, this development has not had an impact on click prices: a Google click in October still cost an average of CHF 1.60.
 
The monthly Swiss Adex published by Angelink yourposition measures how search engine marketing with Google AdWords is developing in Switzerland. All prices are based on the click prices that Google offers potential advertising customers online.