McCann Erickson puts Opel Corsa on pizza box
The advertising agency McCann Erickson had 150,000 pizza boxes printed to advertise the new Opel Corsa.
The advertising agency McCann Erickson had 150,000 pizza boxes printed to advertise the new Opel Corsa. These were distributed by over 60 pizza couriers in German and French-speaking Switzerland in October 2006. An SMS competition was also integrated into the cardboard advertising media.
