Tagblatt der Stadt Zürich mutates into a weekly newspaper

Shortly before the start of the Tagi city split, the media group Tamedia provided information on Wednesday about the future of the Tagblatt of the city of Zurich. From November 29, 2006, the free newspaper will be published weekly and in tabloid format. Hints of a compressed publication schedule had already become public in the summer (see First contours of the new Tagblatt
). The content and formal building blocks of the new newspaper - affectionately called Stadtmagazin by Tamedia - are now also known.  
With the new concept, the Tagblatt wants to clearly distinguish itself from a daily newspaper on 19 pages in future. "The focus should be on people from Zurich," explains Tamedia spokesperson Christoph Zimmer to Werbewoche on request. In addition to interviews, reports and portraits, stories told in pictures are also conceivable. Interactive elements in the style of the ZüriEcho readers' forum are also planned. In addition to the editorial content, official reports and advertisements will continue to be part of the city's publication.
 
Tamedia and NZZ, the two shareholders of Tagblatt der Stadt Zürich, are responding to the changing media market in the city of Zurich by repositioning the traditional title, according to a press release. The city of Zurich was involved in the concept design. Apart from the publication format, everything remains the same. As before, the newspaper has a circulation of around 140,000 copies and is delivered to Zurich households early in the morning. Markus Hegglin will continue as editor-in-chief and all employees will remain on the same terms. Even the name of the Tagblatt will not change - despite the new weekly publication frequency.