Dynamite and VöV raise awareness of safety in streetcars and buses
The Association of Public Transport (VöV), in collaboration with the Zug-based agency Dynamite, has launched a national prevention campaign. The campaign focuses on local public transit and provides passengers with tips on how to stay safe when riding trams and buses.
Accidents involving passengers on buses and streetcars, such as tripping when getting on and off or falling as a result of an emergency stop or collision, have tended to increase in recent years. The Federal Office of Transport has therefore investigated the reasons for the increase in incidents - and how they can be minimized. As a result, VöV has developed a Prevention campaign which has been used by more than 30 public transport companies throughout Switzerland since the end of April 2025.
"You have it in your hands"
The campaign focuses on two main causes of accidents: boarding and alighting and being held in the vehicle. Around half of all accidents in streetcars and buses can be attributed to these two causes. Passengers can therefore help to prevent accidents in streetcars and buses themselves by adopting the right behavior. The campaign explains simply and directly how passengers can protect themselves. Accordingly, the main message of the campaign is "It's in your hands".
The measures are aimed at raising passenger awareness of safe behavior - in particular pressing the door button when boarding and alighting so that the door stays open longer, as well as holding on or sitting down immediately in the vehicle. This should reduce the number of passenger incidents on buses and streetcars in the long term.
The main visual feature of the campaign is a stylized hand. The so-called "hero hand" was designed in an eye-catching comic style to attract the attention of passengers and convey correct behavior on public transport in a likeable way.
The campaign comprises four subjects and is primarily communicated via the microsite, screens, posters and flyers in buses and streetcars as well as at bus stops. Social media channels and websites of the various transport companies are also used. Information on the prevention campaign is available on the Micro-Site available in the three national languages German, French and Italian.
Responsible at the Association of Public Transport: VöV office. Responsible at Dynamite: Roger Bosshart (consulting and text); Ralitsa Ruseva (art direction); Aleksandra Wolkow (graphics).
