Coop copies Migros

Migros boss Herbert Bolliger was harshly critical of competitor Coop. He said that Coop was copying Migros and that Swiss had violated an exclusive clause in the negotiations with Coop on the strategic partnership (see ). In an interview in Tages-Anzeiger, Bolliger said that in a letter of intent that had existed between Migros and Swiss, it had been agreed to negotiate exclusively with each other. Everything had already been arranged at Migros with regard to the announcement of the partnership with Swiss, the campaign was ready, the media release approved, the vouchers distributed in the stores and the advertisements booked. Bolliger now assumes that the Swiss Board of Directors changed its mind at the last minute.
In the same interview, Bolliger also accuses competitor Coop of often copying Migros. This was the case with M-Budget, Sélection, Cornatur and Léger. The Heidi line will probably also be copied at some point, says Bolliger. And guesses at the name "Geissenpeter".