Street art as a brand message: Family has mural created for Rivella Yellow
As part of the national Rivella Yellow campaign, Family and Rivella are featuring a mural. The large-scale, eye-catching outdoor advertisement is intended to bring more color to Zurich.
The 14-metre-high highlight of the current campaign is located at Rautistrasse 30 in Zurich and was created by Rivella together with Wand und Family. The mural features a Rivella yellow bottle and two striking graffiti characters created by Basel-based urban artist Ontwan. It is intended to link the Rivella brand world with urban street art and set an example for more color and creativity in everyday life.
Accompanying the artistic realization was a collaboration with the commercial publishing team from 20 minutes a series of video reports. "Street Art by Rivella" provides insights into the creation of the artwork, portrays the Basel artist and sheds light on the role of street art in the Swiss cultural landscape.
In keeping with the brand claim "Make it colorful.", Rivella is also supporting the Swiss street art scene beyond the current campaign: In the line-up of the Street Art Festival Chur 2026, Rivella is enabling up-and-coming Swiss street artists to create their own mural. The festival will provide a wall for the Rivella rookie or rookies.
Responsible at Rivella: Francesco Camenzind (Brand Manager), Andrea Murer (Social Media Manager); Marianna Länsitalo (Head Brand Management Communication & Digital), Angelika Leemann (Co-CMO). Responsible for Wand: Andreas Arnold (CEO), Fabian "Bane" Florin (Creative Director), Anton "Ontwan" Böhme (Artist), Tom Brunner (Directing, DOP); Responsible at 20 minutes: Miki Karrer, Benjamin Quirico (concept & text), Mirjana Elmer (project management), Dominik Kerschenbauer, Sarah Kmochova (video production), Robin Bruni (host), Luana Barra, Jan Löning (social creators). Agency: Family.
