Amorana wants to bring Zurich to a climax
For the launch of «Womanizer Enhance,» Amorana is relying on an eye-catching OOH campaign at prominent locations in Zurich. With a humorous and direct approach, the sexual wellness provider is promoting a product that promises pleasure—and, according to a study, delivers it.
Since Monday, Amorana has been advertising the new "Womanizer Enhance" at highly frequented Zurich locations such as the main railway station, Stadelhofen and Sihlcity. The OOH campaign consists of three posters with provocative messages such as "With it, you'll get 100 %. Guaranteed." or "Better than your situationship." draw attention to female pleasure - and put it front and center.
The campaign is based on a survey conducted in March 2024 with 1,000 participants from Switzerland. The results show that 61.2% of the women surveyed rate their libido as high or very high - yet almost one in two say they occasionally or frequently fake an orgasm. Only a quarter say they have never done so. The results illustrate the so-called "orgasm gap".
Amorana wants to respond to this discrepancy with the "Womanizer Enhance". The new product was tested in a field study with 102 test subjects - and reportedly produced astonishing results, with all of them climaxing at least once. "Sex sells - but only if it's honest, self-determined and inclusive," says Miriam Otero, Senior Brand Manager at Amorana. "The Womanizer Enhance delivers exactly what it promises. And our posters say exactly that. With a wink, but always with substance."
The campaign stands out: the Instagram channel "Szene isch Züri" for example, drew attention to the subjects.
