Swissper becomes lead agency for Bonsana
The Swissper agency is taking over the strategic and operational management of all marketing and communication activities of the Swiss beauty distribution company Bonsana with immediate effect. The contract was awarded at the beginning of 2025 following a multi-stage pitch.
Since 1996, Bonsana has been distributing brands in the areas of care, well-being and lifestyle through pharmacies, drugstores, concept stores and various retailers. The family business is now managed by the second generation of owners, Yves Cannazza.
Swissper has set itself the goal of making Bonsana visible on all relevant platforms and positioning the wholesaler as a love brand in the digital age.
In future, the agency will be responsible for all touchpoints of the Bonsana brands - from social media, influencer campaigns and content productions to media, events, live marketing and PR. The focus is on a holistic omnichannel approach that creates target group-relevant experiences and enables brands to grow sustainably. The expertise of the Thryve Group's partner agencies is also used here.
"The pitch at the beginning of the year was intense - so we are all the more pleased about the trust and the contract award," says Kevin Toma, Managing Director of Swissper. "Bonsana not only brings exciting brands with it, but also the drive to boldly develop them further."
Goal: getting brands on the radar
Following the kick-off with the 2024 summer and winter influencer campaign, the first quarter of 2025 saw the direct continuation of marketing planning, annual strategies, TikTok channel setup, content planning, events and sampling. Implementation has reportedly been underway since mid-March. At the start of the partnership, brands such as Carmex, Skinrepublic, Skincyclopedia, Hidehere and Mad Hippie will be in focus.
