Restructuring: Steffi Buchli leaves Ringier Media Switzerland
As part of a strategic reorganization, Chief Content Officer Steffi Buchli is leaving Ringier Media Switzerland. Her responsibilities will be transferred to the new COO, Markus Wirth—and the editorial leadership of *Blick* will also be restructured.
Various personnel changes are taking place at Ringier Media Switzerland (RMS). As part of a strategic realignment, Steffi Buchli, previously Chief Content Officer and member of the Executive Board, will be leaving the company after a handover phase.
Buchli has shaped the digital transformation of Blick Sport over the past five years and played a key role in the development of RMS. She played a central role in the development of an overarching content strategy and contributed to the positioning of RMS in the Swiss media market, as detailed in a press release. CEO Ladina Heimgartner paid tribute to her efforts, saying: "Her leadership and vision, coupled with her energy, courage to change and entrepreneurial commitment, have played a key role in shaping our content strategy and creating added value for our audience."
Buchli's departure is accompanied by a restructuring of content responsibility. The content strategy and operational management of content at Group level will now be the responsibility of the COO. Markus Wirth, currently COO at the Goldbach Group, will assume this role in fall 2025. Wirth brings over 25 years of experience in the areas of digital transformation, technology and innovation.
In addition to the traditional tasks of a COO, Wirth will also be responsible for the content and media creation hub, print sales, customer service and business transformation at RMS. His predecessor Roman Sigrist is moving to the newly created position of Head of Business & AI Transformation.
The journalistic responsibility for the View will in future be organized separately from content for the entire RMS portfolio: Rolf Cavalli, previously Deputy Chief Content Officer, will take over as Editor-in-Chief of the Blick Group. He will manage the newsroom together with Chief Digital Officer Sandro Inguscio. Andreas Dietrich (View Print) and Reza Rafi (SonntagsBlick) will remain in their roles, while Thomas Balderer will assume interim responsibility at RMS level.
With this reorganization, RMS says it is setting the course for more focused management, closer operational integration and market-oriented further development - with the declared aim of positioning itself as the leading and most innovative media company in Switzerland.
