Flin: Open the door for Roser's digital visibility
Flin has been managing Roser's digital marketing since 2025. As part of this agile collaboration, the goal is to increase Roser's visibility in both the B2B and B2C segments. In the initial phase, the focus is on digital marketing.
Roser is a trading company for wood-based materials and operates in both the B2B and B2C sectors. For the B2C segment, targeted social media campaigns were developed for the parquet, doors and decking wood product areas. The campaigns are designed to increase brand awareness and appeal to potential customers along their entire journey.
"We want to make Roser's high-quality products visible to homeowners in particular and encourage the target group to visit the showroom," explains Joseph Feid, project manager at Flin. The social media measures have been running in a background noise mechanism since the end of March and are supplemented by search ads on Google.
In the B2B area, the focus is on marketing Veneer Express. With this innovative product, Roser aims to position itself even more specifically as a leading trading company for wood-based materials.
The collaboration between Roser and Flin is reportedly agile with a focus on ongoing prioritization. This ensures that necessary measures, optimizations or adjustments are continuously evaluated and implemented.
Responsible Flin: Joseph Feid (Project Management) and Flurina Klarer (Performance Marketing), Larissa Krattinger (Tracking & Reporting). Responsible at Roser: Tobias Scherg (CEO, Roser AG) and Angela Göllner (Head of Marketing, Roser AG). Video and image production: Nam Phong Brüschweiler, eNPe Content.
