Publicis sets no limits for the NZZ

The Zurich advertising agency Publicis has launched a new image campaign for the Neue Zürcher Zeitung NZZ. The posters, advertisements and radio spots point out that for the NZZ the world does not end in Zurich. Two new pencil subjects are intended to draw attention to the NZZ's worldwide network of correspondents and its supra-regional reporting: in one subject, the pencil extends across all world time zones, while in the other, the NZZ's broad horizon is even made physically tangible in the form of a 3D poster. The theme of the radio spots created by Publicis is the guidance offered by the NZZ, which is becoming increasingly important in the growing jungle of information. The image campaign can be seen on billboards, in newspapers and on public transportation as well as heard on the radio.