Brinkertlück Switzerland develops cross-media campaign for JobRad
With «My Job. My Bike.», JobRad is launching a cross-media campaign to increase brand awareness and promote corporate bike leasing. The campaign was implemented by Brinkertlück Switzerland in collaboration with Maybaum Film.
The Freiburg-based company JobRad wants to raise awareness of the benefits of company bike leasing - both among potential new customers and existing business partners. The campaign "My job. My bike." campaign by Brinkertlück is aimed at companies that do not yet offer a company bike model. At the same time, existing customers should be motivated to renew existing leasing contracts.
Conceived as a cross-media awareness campaign with emotional storytelling, "My job. My bike." shows real-life protagonists from various sectors - such as industry, retail or healthcare - and links their everyday working life with the company bike. Spots featuring SC Freiburg players were also produced to generate additional attention through the sponsorship partnership with the Bundesliga soccer club.
In addition to monetary benefits - savings of up to 40 percent compared to direct purchase - the campaign also emphasizes health, environmental and employer aspects: according to studies, company bikes promote the physical and mental health of employees and can be a tool for retaining skilled workers.
Brinkertlück Switzerland was responsible for the strategic and creative implementation of the campaign. Among other things, eight video spots were produced in collaboration with Maybaum Film. The campaign is distributed via multimedia: on streaming services such as Netflix or Sky Go, on social media, YouTube and via podcast placements. The campaign is scheduled to run until September 2025.
Campaign conception and implementation: Brinkertlück Switzerland. Film production: Maybaum Film.
