Gunn Report 2006: England displaces America
England tops this year's Gunn Report 2006 creativity rankings. The Gunn Report compiles the results of the world's most important awards annually. This year, the British excel in both the ranking of the best TV commercials and the ranking of the best print campaigns.
In this year's creative ranking of the Gunn Report 2006, England is in first place. Every year, the Gunn Report summarizes the results of the most important awards worldwide. The British lead both the ranking of the best commercial and the ranking of the best print campaign. This is the first time in seven years that the UK has ousted the USA from the list of the most successful countries, with the most frequently awarded commercial being the Guinness Campaign by the BBDO London agency. The following commercials also made it into the top ten:
1st Guiness "noitulovE" by Abbott Mead Vickers. BBDO (London)
2nd Sony Bravia LCD TV "Balls" from Fallon (London)
3rd Carlton Draught Beer "Big Ad" by George Patterson Y & R (Melbourne)
4th Bankok Insurance "Tyre/ Twister/ Robbery" by Creative Juice/ G1
(Bankok)
5th Honda "Impossible Dream" from Wieden+Kennedy (London)
Viagra "Golf/ Office/ Coach" by Taxi (Toronto)
7th Smooth E Baby Face Foam "Love Story 1-4" by JEH Uited Ltd (Bankok)
8th Canal+ "Le Marche de l'Empereur" by BETC Euro RSCG (Paris)
9th Vodaphone "Stop The Clock campaign" by JWT (London)
10th Honda Civic "Choir" by Wieden+Kennedy (London)
In terms of print campaigns or advertisements, DDB London's calendar campaign for Harvey Nichos takes first place, followed by JTW Shanghai's Nike campaign and JWT London's Golden Wonder Golden Skins Crisps campaign.
1. Harvey Nichols "Calender campaign" by DDB London
2. Nike "Run Free Road campaign" by JTW London
3. golden wonder golden skins crisps "campaign" from JTW London
4th Land Rover Owners Club "Directions" by Lowe & Partners (Kuala Lumpur)
Sony Playstation "Head" by TBWA Paris
6. wonderbra "Bar/ Escalator/ Restaurant" by Publicis Conseil (Paris)
7. 11 News 1 Channel "Housewife/ Boy & Campaign" from Euro RSCG Flagship
(Bankok)
8th Grande Reportagem Magazine "Flags campaign" by FCB Lisbon
9. NTT-Resonant Internet "Fill the City with Questions" by Dentsu (Tokyo)
10th Kodak SD Card "Panty/ Prisoner/ Beauty Pagent"
The top five most awarded advertising clients remains unchanged compared to the last two years, only the order has changed. As in the previous year, Volkswagen is in first place, followed by Sony (2005: 3rd place), Nike (4), Honda (4) and Adidas (2).
Of the most successful agencies, four that made it into the top ten are based in London. DDB London is the new leader in the ranking (2005: 4).
1st DDB London
2. TBWA Paris
3 Abbott Mead Vickers. BBDO London
Crispin Porter + Bogusky Miami
Dentsu Tokyo & Osaka
6 Wieden+Kennedy London
7th JWT London
8th AlmapBBDO Sao Paulo
9th Creative Juice G1 Bankok
10th Young & Rubicam Buenos Aires
Among the agency networks, BBDO Worldwide is in first place for the fourth time, making it the network with the most awards over the last eight years of the Gunn Report's existence.
1. BBDO Worldwide
2 DDB Worldwide
3. TBWA Worldwide
4TH JWT
5 Leo Burnett
6 Ogilvy & Mather
7 Saatchi & Saatchi
8. lowe
9th McCann-Erickson
10 Young & Rubicam
For the Gunn Report, the lists of winners of the most important national and international creative competitions are evaluated and summarized. This results in an annual ranking of the world's best advertising agencies. The important creative ranking has been published every November since 1999 and is an important evaluation tool for both advertisers and companies around the world. Although Switzerland is one of the 20 largest advertising markets in the world in terms of volume, it is not really represented in the Gunn Report.
1st Guiness "noitulovE" by Abbott Mead Vickers. BBDO (London)
2nd Sony Bravia LCD TV "Balls" from Fallon (London)
3rd Carlton Draught Beer "Big Ad" by George Patterson Y & R (Melbourne)
4th Bankok Insurance "Tyre/ Twister/ Robbery" by Creative Juice/ G1
(Bankok)
5th Honda "Impossible Dream" from Wieden+Kennedy (London)
Viagra "Golf/ Office/ Coach" by Taxi (Toronto)
7th Smooth E Baby Face Foam "Love Story 1-4" by JEH Uited Ltd (Bankok)
8th Canal+ "Le Marche de l'Empereur" by BETC Euro RSCG (Paris)
9th Vodaphone "Stop The Clock campaign" by JWT (London)
10th Honda Civic "Choir" by Wieden+Kennedy (London)
In terms of print campaigns or advertisements, DDB London's calendar campaign for Harvey Nichos takes first place, followed by JTW Shanghai's Nike campaign and JWT London's Golden Wonder Golden Skins Crisps campaign.
1. Harvey Nichols "Calender campaign" by DDB London
2. Nike "Run Free Road campaign" by JTW London
3. golden wonder golden skins crisps "campaign" from JTW London
4th Land Rover Owners Club "Directions" by Lowe & Partners (Kuala Lumpur)
Sony Playstation "Head" by TBWA Paris
6. wonderbra "Bar/ Escalator/ Restaurant" by Publicis Conseil (Paris)
7. 11 News 1 Channel "Housewife/ Boy & Campaign" from Euro RSCG Flagship
(Bankok)
8th Grande Reportagem Magazine "Flags campaign" by FCB Lisbon
9. NTT-Resonant Internet "Fill the City with Questions" by Dentsu (Tokyo)
10th Kodak SD Card "Panty/ Prisoner/ Beauty Pagent"
The top five most awarded advertising clients remains unchanged compared to the last two years, only the order has changed. As in the previous year, Volkswagen is in first place, followed by Sony (2005: 3rd place), Nike (4), Honda (4) and Adidas (2).
Of the most successful agencies, four that made it into the top ten are based in London. DDB London is the new leader in the ranking (2005: 4).
1st DDB London
2. TBWA Paris
3 Abbott Mead Vickers. BBDO London
Crispin Porter + Bogusky Miami
Dentsu Tokyo & Osaka
6 Wieden+Kennedy London
7th JWT London
8th AlmapBBDO Sao Paulo
9th Creative Juice G1 Bankok
10th Young & Rubicam Buenos Aires
Among the agency networks, BBDO Worldwide is in first place for the fourth time, making it the network with the most awards over the last eight years of the Gunn Report's existence.
1. BBDO Worldwide
2 DDB Worldwide
3. TBWA Worldwide
4TH JWT
5 Leo Burnett
6 Ogilvy & Mather
7 Saatchi & Saatchi
8. lowe
9th McCann-Erickson
10 Young & Rubicam
For the Gunn Report, the lists of winners of the most important national and international creative competitions are evaluated and summarized. This results in an annual ranking of the world's best advertising agencies. The important creative ranking has been published every November since 1999 and is an important evaluation tool for both advertisers and companies around the world. Although Switzerland is one of the 20 largest advertising markets in the world in terms of volume, it is not really represented in the Gunn Report.
