Yellow accompanies the market launch of Ricare
For Doetsch Grether’s new healthcare brand «Ricare,» Yellow developed the brand identity, including all communication elements, and supported the brand’s launch in Switzerland.
The Basel-based healthcare company Doetsch Grether is expanding its brand portfolio with Ricare. The line includes nutritional supplements with 3-phase technology and natural active ingredient patches, which are sold via Coop and online. Yellow was brought on board for the launch of the new brand.
The Basel agency developed a target group-oriented brand identity for Ricare, which was documented in a brand book. In addition to central design elements, the visual world was also defined. The aim was to establish Ricare as a brand that credibly embodies individual self-care.
In close collaboration with the responsible brand managers at Doetsch Grether, Yellow developed the communication strategy and the claim based on this positioning. The creative team is also responsible for creating all communication materials for print, online and POS. The focus here is on activation through influencers and building a community. Yellow also coordinated the work with the specialist agencies involved, the Myty partner Monami and the influencer agency Reachbird.
Responsible at Doetsch Grether: Uriel Frank, Isabelle Richmond, Lena Schmid. Responsible agency: Yellow.
