One "m" smaller: Kraftkom creates new corporate design for Migrolino
In a pitch process, the St. Gallen-based agency Kraftkom won the contract with a compelling corporate design concept. This gives Migrolino a clear, consistent visual identity that also enables efficient yet flexible visual brand management.
In the new corporate design, the "m" of Migrolino becomes a creative stage. From this, an independent, concise form surface was developed that encapsulates all content.
"Migrolino has grown rapidly over the last 15 years, and with it the communication channels. Now it was time to harmonize the appearance and thus strengthen the Migrolino brand with a uniform appearance at the POS, but also in the digital and public space," explains Nina Wick, Marketing Project Manager at Migrolino. "With its design idea, Kraftkom provided us with an ideal platform to design our content in every channel in a distinctive yet highly flexible way."
The concise corporate design is therefore based on an adaptable system that supports and guides Migrolino's communication in the long term. Clear brand management ensures consistency and recognition, while the design is not a corset and offers space for versatile content.
Responsible at Migrolino: Alexandra Vogel (Head of Marketing), Nina Wick (Project Manager Marketing). Responsible at Kraftkom: Pascale Hoch (strategy, consulting), Sabrina Criscillo (art direction).
