Berlusconi has placed a purchase offer for ProSiebenSat.1
The Italian television group Mediaset, owned by former Prime Minister Silvio Berlusconi, submitted an initial bid for the German TV broadcasting group on Tuesday. The offer is not yet binding.
Former Prime Minister Silvio Berlusconi's Italian television group Mediaset submitted an initial bid for the German TV station group on Tuesday. The offer is still non-binding. According to a report in the Frankfurter Allgemeine Zeitung, the Italian media group could pay up to three billion euros.
It is important to the Mediaset Board of Directors that synergies arise. If these are lacking, a commitment abroad is difficult to imagine. If an investment is made, it will - as already announced (see
) - is expected to be 50.5 percent. Mediaset, which owns Canale 5, Italia 1 and Rete 4, among others, wants to diversify more and is looking to invest in more growth outside its home market and in less dependence on advertising. The largest German TV company is valued at 5 billion euros. The investors around Haim Saban hold 88 percent of the ordinary shares and 13 percent of the preference shares. As reported by the news agency SDA, the investment bank Morgan Stanley is said to have been commissioned to launch an auction. Other interested parties are still in the running, including financial investors, General Electric, Apax and Blackstone. This is the second attempt this year to sell ProSiebenSat.1. In the spring, a planned sale to Axel Springer Verlag failed due to opposition from the Cartel Office.
It is important to the Mediaset Board of Directors that synergies arise. If these are lacking, a commitment abroad is difficult to imagine. If an investment is made, it will - as already announced (see
) - is expected to be 50.5 percent. Mediaset, which owns Canale 5, Italia 1 and Rete 4, among others, wants to diversify more and is looking to invest in more growth outside its home market and in less dependence on advertising. The largest German TV company is valued at 5 billion euros. The investors around Haim Saban hold 88 percent of the ordinary shares and 13 percent of the preference shares. As reported by the news agency SDA, the investment bank Morgan Stanley is said to have been commissioned to launch an auction. Other interested parties are still in the running, including financial investors, General Electric, Apax and Blackstone. This is the second attempt this year to sell ProSiebenSat.1. In the spring, a planned sale to Axel Springer Verlag failed due to opposition from the Cartel Office.
