Instructive

Advertising impact Anyone who takes the trouble to let advertising affect them with open senses learns a lot about the client and their target group(s). That's why advertising is instructive. And "Advertising Now! Print" from Taschen Verlag is the perfect textbook for this. Julius Wiedenmann has collected the best advertisements from over 40 countries and shows how they work in surprising, funny, emotional or sometimes shocking ways. A must for advertisers. Roger Hausmann
Advertising Now! Print
by Julius Wiedenmann; Taschen, 2006, 640 pages, 50 francs.