Joyn brings free streaming diversity into focus
With its «Alles auf Joyn!» campaign, the streaming service is promoting its free entertainment offerings in Switzerland. The cross-media campaign features well-known faces and humorous wordplay.
Joyn has launched a broad-based 360-degree campaign in German-speaking Switzerland. The claim "Everything on Joyn!" promotes the free streaming service. The focus is on visual motifs and plays on words that succinctly summarize the broad range of content.
In addition to traditional on-air spots and (D)OOH placements, in-stream ads, social media, cinema, print and radio will also be used. The campaign is designed for reach and recognition and is intended to position the platform as free access to entertainment formats.
The campaign motifs focus on formats from the ProSieben and Sat.1 Schweiz channels, including "Hype Kitchen" with Noah Bachofen and "Kurds im Ohr" with Yoldas and Serhat.
"With the new campaign, we are giving Joyn a fresh and effective face and, above all, creating awareness for what makes Joyn so unique: a free variety of programs that sets Joyn apart from other streamers in Switzerland," says Raphael Holzer, Head of Marketing at Seven.One Entertainment Group Switzerland.
