Aesthetic provocation

Fundraising Schmid & Zoller has come up with bold yet sensitive ideas on the subject of integration for Pro Infirmis. stirring, provocative and aesthetic: the fourth poster campaign by the disability organization Pro Infirmis builds on the success of the first three editions. "Integration" is the theme of the new image and awareness-raising campaign. The claim: "We will not be hindered." The four new subjects were designed by the well-known Swiss photographer Hannes Schmid and the Schmid & Zoller agency. They show siblings - disabled and non-disabled. The provocative exaggeration is intended to make the viewer think. In one of the posters, for example, the non-disabled sister throws the bouquet and her sister with Down's syndrome catches it ...
Since 2000, Pro Infirmis has regularly displayed posters depicting disabled people in an unusual and direct way. "Our aim is not only to raise awareness of our organization and increase donations, but also to anchor new images of disabled people in the minds of the Swiss public," says Mark Zumbühl, member of the Pro Infirmis Executive Board. The messages on the posters are always playful and not pointing fingers.
Previous campaigns from the "Wir lassen uns nicht behindern" series have been awarded ADC cubes and the Effi Prize on various occasions.
Andreas Panzeri