Stuiq looks deep into the paint pot for Falkenbier
Founded in 1799, Schaffhauser Falken is one of Switzerland’s oldest independent breweries. The Zurich-based agency Stuiq has secured the beer brand as a client and is bringing a lot of color to the new campaign.
The central element of the current campaign is the new packaging for Falkenbier. This shows the reactivated "retro falcon" logo in different colors, which is used consistently across the entire beer range.
The campaign follows a simple but scalable principle: the visuals each feature a headline in addition to the can. Stuiq thus relies on a reduced but narrative concept that, according to the agency, is intended to emphasize the diversity of the products. "We are very pleased to go out with this fresh look and the diverse subjects and to surprise even Falken connoisseurs. Of course, we will remain true to our traditions and, above all, good taste," says Andrea Imthurn, Marketing Director at Falken. According to information, there will be more subjects in the future.
"Beer advertising is something very special for us. Everyone probably has many different associations, memories and experiences with the cult drink," explains Daniel Baumgartner, Stuiq's account manager for Falkenbier. "Every beer has its own special character and we want to convey this."
The campaign will be rolled out widely to the public, particularly in the core market of Schaffhausen, but will also reach an extended target audience in the neighboring cantons via digital channels.
Responsible at Falken Brewery: Andrea Imthurn (Director Marketing & HR), Nicola Wehrli (Marketing Specialist). Agency: Stuiq.
