Thjnk Zurich for Sunrise: Finally travel without annoying WiFi passwords
In Sunrise’s current campaign for its «Swiss Connect» plans, Thjnk Zurich—with the help of some high-profile supporters—makes it clear that the struggle with complicated Wi-Fi passwords while traveling abroad is finally over.
If you're on vacation without roaming, you'll be familiar with the fact that you're always on the lookout for WiFi to stay connected. This is annoying, especially when you have to enter long passwords to use it. Now that roaming is included in all Sunrise "Swiss Connect" subscriptions, this is a thing of the past.
Thjnk Zurich's announcement campaign visualizes this by showing a young woman encountering complex WiFi passwords at hotel receptions in France, the USA, Italy, Portugal and England. Although she patiently and attentively types in the numbers, letters and special characters, she is ultimately unable to connect. A frustration that even the unexpected appearance of Sunrise brand ambassador Roger Federer can hardly make up for.
A mockumentary entitled "Behind the passwords" was also produced for online. In it, the receptionists from the various countries talk off the record about the WiFi passwords and the quality of the internet in their hotels. Statements that make it clear to everyone that you simply want to do without their complexity and unreliability.
Responsible at Sunrise: Andreas Caluori (Senior Director Brand, Consumer Marketing, Sponsoring), Anna Leutar (Head of ATL & Brand Campaigning), Andreas Jäggi (Senior Marketing Manager), Anastasija Knezevic (Marketing Manager). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Maira Weidmann, Luca Stancheris (Creative Direction), Anna-Fiona Geller (Text), Josephine Jeanguenin, Elhan Abduli (Art Direction), Patricia Schneider, Moritz Houmard (Graphic Design), Gordon Nemitz (GF Strategy), Andrea Bison (GF Consulting) Cornelia Nünlist, Lea Schneider (Consulting), Benjamin Calcott (Producing). External partners: Farbfilm Studio (Production), Tore Frandsen (Director), Flo Brunner (Executive Producer), Gustaf Richter (Producer), Jan Mettler (DoP), Ander Jon (Editor), Atelier Lomann (Production Design), Arianna Pianca (Styling), Yanik Zollinger (Director "Behind the password"), Mediatonic, Sir Mary (Media).
