Valencia: hunting for lids with Feldschlösschen
It’s that time of year again—this summer, World Cup fever is sweeping Switzerland. Feldschlösschen is kicking off the 2010 Cap Hunt, a soccer promotion for all fans of the Swiss national team.
The crown caps of the participating containers conceal chances to win various prizes: Five complete home theater systems from Philips, including a 40" LED TV, and more than 40,000 instant prizes will ensure soccer euphoria. If you hold four of the red and white crown corks together, a Swiss cross is formed.
The Valencia Kommunikation agency developed an atmospheric visual with four toasting fans as well as the packaging design in the matching football look, on which tight bottles are ready as the starting line-up. The Lid Hunt 2010 is also available in the gastronomy sector. In all participating pubs, guests will receive a scratch-off ticket with additional chances to win with every Feldschlösschen beer.
The promotion is accompanied by various communication measures such as posters, advertisements and POS activities.
Responsible at Feldschlösschen: Yves Grüninger (Senior Brand Manager). Responsible at Valencia Communication: Michael Gerber (Creative Director), Simone Perez-Fluri (Senior Art Director), Beatrice Ketterlin (Art Director), Zoe Gunzenhauser, Rafael Graber (Graphics), Sebastian Refardt (Text), Serdal Aktas, Anke Wehner, Patrick Hublard (Desktop), Frédérique Mathys, Séverine Küpfer, Lilian Würth (Consulting).
The Valencia Kommunikation agency developed an atmospheric visual with four toasting fans as well as the packaging design in the matching football look, on which tight bottles are ready as the starting line-up. The Lid Hunt 2010 is also available in the gastronomy sector. In all participating pubs, guests will receive a scratch-off ticket with additional chances to win with every Feldschlösschen beer.
The promotion is accompanied by various communication measures such as posters, advertisements and POS activities.
Responsible at Feldschlösschen: Yves Grüninger (Senior Brand Manager). Responsible at Valencia Communication: Michael Gerber (Creative Director), Simone Perez-Fluri (Senior Art Director), Beatrice Ketterlin (Art Director), Zoe Gunzenhauser, Rafael Graber (Graphics), Sebastian Refardt (Text), Serdal Aktas, Anke Wehner, Patrick Hublard (Desktop), Frédérique Mathys, Séverine Küpfer, Lilian Würth (Consulting).
