Swisscom Mobile gives Contexta the license to advertise

Just in time for the Swiss premiere of the new Bond film, Contexta has launched the 007 campaign for Swisscom Mobile. The Bern-based agency - which also holds the budgets of the Swisscom Group and Swisscom Fixnet - is promoting the new Bond cell phone from Sony Ericsson in the large-scale campaign. The cell phone can be seen in the film and, alongside Bond and his playmates, plays an essential role in the 21st rescue of the world, according to the press release. The campaign includes cinema and TV spots, advertisements, posters and POS measures in Swisscom stores.