Florian Beck leaves Sir Mary - Adrian Merz takes over

After almost a decade as co-founder and creative director, Florian Beck is retiring from the advertising industry. His departure marks the end of a formative era, the agency writes in a communiqué. A new chapter is now beginning that will continue to focus on creative continuity.

Under his leadership, Sir Mary has developed into one of the top advertising agencies in Switzerland since it was founded in 2016. "It has been an incredible journey that I have been able to go on with a great team. I am proud of what we have built together and I am leaving Sir Mary with gratitude and full of confidence in the future of the agency," said Beck about his departure.

He is leaving his future open. "I know one thing for sure: this is my farewell to advertising. Anyone who knows me knows: it's either full throttle or not at all. For me, advertising has always been the best job in the world." After a quarter of a century in the industry, the time has now come for something new, Beck continues: "I want to sit in front of a blank white piece of paper again, waiting to be written on, scribbled on or torn up. And to have much more time for the really important things in my life, like my family."

Adrian Merz succeeds Beck

The succession has already been arranged: Adrian Merz, the previous Executive Creative Director, who has been part of Sir Mary for four years, will take over the creative direction. With his many years of experience and deep roots in the agency's culture, he will continue and further develop the current course.

"We thank Flo for his tireless commitment, his visionary creativity and his formative influence on Sir Mary. His spirit and ambition will remain within our four walls," says Maurizio Rugghia, Managing Partner, on behalf of the entire agency. "At the same time, we look forward to writing the next chapter of Sir Mary's success story with Adrian."