PAM for Smile: When things go wrong with Temu
For Smile Insurance's current spring campaign, PAM Advertising has created new ad concepts that draw on social discourse and other situations that are more or less part of everyday life.
Various subjects communicate Smile's insurance offer across Switzerland on posters, digital outdoor screens and social ads. Once again, pointed contextual references pick up on what is causing a stir in society and the media - such as cheap products from the Chinese online mail order company Temu, whose electronic products have already been the subject of official warnings. In addition to regular posters, megaposters are also being used again - for example in Lucerne, at Zurich main station and in the underpass at Zurich Hardbrücke station.
Responsible at Smile: Joséphine Chamoulaud (CEO), Luca Michas (CMO), Chris Benros (Lead Media & Communications), Ivana Gonzalez (Marketing Strategist Europe). Responsible at Pam Advertising: Parvez Sheik Fareed, Miro Pfister (overall responsibility and creative direction). Responsible at Nova Impact (Media): Sandra Fehr (Managing Partner), Marcel Bieri (Senior Media Consultant).
