An award for the best awards: m&k launches "The Best Swiss Awards" 2025
There are already awards for everything—except for awards themselves. Until now, that is. Together with its partners, the trade magazine m&k 2025 is hosting the long-overdue «The Best Swiss Awards» (TBSA) for the first time. At the awards show, the best advertising awards and case films for awards will be honored.
It feels like there are almost more award shows in the Swiss marketing and advertising industry than there are mountains in Switzerland. From podcasts, cookie box design, "advertiser of the year" and shopping apps to influencers, just about everything is now being recognized. But which is the best award?
To do this m&k and is launching "The Best Swiss Awards", an award show that aims to give the awards per se a stage. "An award for awards was long overdue," says Karin Estermann, co-owner of the creative agency Inhalt und Form and co-initiator of TBSA. "Finally, the awards themselves are getting the recognition they deserve."
Participation is now open. We are looking for the best entries in the categories "Best Award Show", "Best Diverse Award Show", "Best Award Design", "Best New Award Show Category", "Best Award Show Party", "Best Award Show Acceptance Speech", "Award Show Evergreen", "Best Jury Freakout", "Best Vetterli Economy", "Best Award Show Gossip" and the supreme discipline "Best Casefilm". We are also looking for critical thought leaders for the interdisciplinary expert jury.
"The Best Swiss Awards" recognizes relevant, innovative award concepts and the most creative entries. The aim is to highlight the importance of awards for the Swiss marketing and advertising industry and to give the sponsors a platform. The jury selects the best projects based on eleven categories, ignoring the fact that this is, of course, a harmless April Fool's joke.
