Publicis draws attention to sad childhoods for Terre des hommes
Three poster designs are designed to grab attention: Ahead of the large-scale national awareness campaign by the aid organization Terre des hommes, these three poster designs highlight the plight of children.
Three poster subjects seek attention: Shortly before the large-scale national image campaign of the aid organization Terre des hommes, the three poster subjects address the plight of children. The subjects address the main problems that need help worldwide: Exploitation, neglect and prostitution. The themes are staged using toy dolls - actually a symbol of happy children's play. The dolls thus become a projection screen for the suffering that children from problem regions are exposed to on a daily basis.
