Allink creates striking branding for "Chew Up"
The matcha gum «Chew Up» is designed to provide a natural energy boost—even on the go. Allink is helping this young startup project a confident image and ensure visibility in the growing functional food market.
Full concentration when your head would rather go into snooze mode? Ennio Kubli, Leon Bossard and Ljam Oehninger developed the matcha chewing gum "Chew Up" during their time at secondary school as a practical and natural solution for more energy in everyday life. After their successful appearance on "Höhle der Löwen" - they were the youngest participants in the show's history - they needed a strong performance to gain a foothold in the functional food market.
Chew Up brought Allink on board for this. The Zurich-based agency has created a striking design that emphasizes the natural benefits of Matcha and strikes a chord with a young target group. The focus is on the packaging design, which picks up on current food trends and deliberately breaks with the classic conventions of the chewing gum segment. The bold typography sets "Chew Up" apart from its competitors. Stylized leaf illustrations and fresh shades of green convey the invigorating properties of the natural energy boost.
Allink developed a customized brand image and communication concept to match the branding and packaging design. The strong visual identity is intended to appeal to the lifestyle of a young, active target group. This gives the start-up the tools it needs to position itself in the market and establish itself as a brand.
Responsible at Energetic Innovations: Ennio Kubli, Leon Bossard, Ljam Oehninger. Responsible at Allink: Christoph Schlatter (Creative Director, Partner), Jonas Koutrios (Senior Designer), Simon Zangger (Photo & Film Director), Manolo Breton (Photography Apprentice).
