Scholtysik creates design for new global conference GAMRIC
The World Health Organization (WHO), together with six American and European partners, is launching a global conference to combat the alarming rise in antibiotic resistance. The Scholtysik agency is developing the logo and brand identity for the «Global AMR Innovators Conference (GAMRIC),» which will kick off on September 30, 2025, in Washington, D.C.
The international GAMRIC conference is dedicated to the fight against the global increase in resistant pathogens, also known as antimicrobial resistance (AMR). The UN and WHO describe the increasing resistance to previously reliable therapies as one of the ten greatest threats to global health. The focus of GAMRIC is on medical innovation and close collaboration between academic and commercial research.
Co-organizers alongside the WHO are CARB-X (Biopharmaceutical Accelerator, Boston), GARDP (Global Antibiotic Research & Development, Geneva), ESCMID (European Society for Clinical Microbiology and Infectiology, Basel), LifeArc (Life Science NPO, London), BEAM Alliance (European Industry Alliance, Lyon) and AMR Solutions (News Hub, Manchester and Houston).
Scholtysik developed the new conference brand in close cooperation with the organizers. The logo is created from a movement of individual graphic elements that overlap and ultimately come together to form a multi-layered, multi-colored hexagon. The hexagon is not only reminiscent of the representation of chemical formulas, but is also a common symbol for an ecosystem, in this case that of resistance researchers in universities, hospitals and pharmaceutical companies worldwide.
