AY&R hunts young game on the web
The new animated film «Jagdfieber» (original title: «Open Season»), which will be released in Swiss theaters in early November, is being promoted primarily online by AY&R, in addition to traditional marketing efforts.
The new animated film "Jagdfieber" (original: "Open Season"), which will be released in Swiss cinemas at the beginning of November, is to be advertised increasingly online in addition to traditional measures. The advertising agency Advico Young & Rubicam, based in Gockhausen, has developed a contact strategy specifically for the younger target group. For example, the two main characters of the film "Boog" and "Elliot" will soon be appearing in plush at parties and events throughout Switzerland. AY&R hopes that this will lead to appearances on the sites of the two cooperation partners Tillate.ch and 20Minuten.ch. In addition, banners and video banners as well as an online game and an online promotion are intended to encourage teenagers in particular to go to the movies. Trailers, wallpapers and screensavers are also available for download on the "Jagdfieber" website. The measures were implemented in cooperation with DuDa.
