Best Yet 2010: English team wins creative competition
Julia Earthrowl from Grey and Gavin Johnson from BMB are the best young creatives in Europe. They won over the seven-member international jury with their ad subject "We don't make great lunch. Just perfect beer". The two winners will be able to travel to the Cannes Lions Advertising Festival in June and will receive a certificate for their placement in Best Yet. The jury still has to discuss where Best Yet 2011 will take place - last year the competition was already held in London.
Second and third place went to a team from Belgium and France respectively: Yannick Pringels and Antoine de Bellefroid from the College of Advertising and Design Brussels, and Emmanuel Guillon and Alban Gallée from TBWA Paris. One of the two Swiss teams received a good number of votes in the judging and was shortlisted. Unfortunately, the votes were not enough to place them on the shortlist. A total of 18 teams from nine countries pitched in the 2010 Best Yet competition.
The task that the young creative talents were set yesterday in Leuven, Belgium, was no mean feat: within 24 hours, they had to develop a newspaper campaign that would whet the appetite for Stella Artois lager - and at the same time position the beer as a premium lifestyle drink. Away from the working-class beer, towards the party guarantor of the upper class. It remains to be seen whether the host brewery In Bev, which brews Stella Artois, will actually use the winning campaign for its marketing.
The winning campaign - from England
The task that the young creative talents were set yesterday in Leuven, Belgium, was no mean feat: within 24 hours, they had to develop a newspaper campaign that would whet the appetite for Stella Artois lager - and at the same time position the beer as a premium lifestyle drink. Away from the working-class beer, towards the party guarantor of the upper class. It remains to be seen whether the host brewery In Bev, which brews Stella Artois, will actually use the winning campaign for its marketing.
The winning campaign - from England
by Julia Earthrowl, Grey, and Gavin Johnson, BMB
Second place
Second place
by Yannick Pringels and Antoine de Bellefroid from the College of Advertising and Design Brussels
Third place
Third place
by Emmanuel Guillon and Alban Gallée from TBWA Paris
Even though it was unfortunately not enough for the Swiss to win, the Swiss Best Yetters really enjoyed the competition in Leuven near Brussels and meeting Stella Artois. For Switzerland there were:
- Manuel Rohrer, Contexta, and Samuel Huber, student, as Team 1.
- Filip WolfensbergerMaxomedia, and Dominic Zach as Team 2.
- Andreas Prokesch, owner of Andreas Prokesch Concepts & Texts and President of the ADC, as a juror and team coach.
- Toni VetterliSwiss Press Association, as a delegate.
- Marco HendriksPublicitas, as organizer and representative of the sponsor.
- Anne-Friederike Wilhelm, Advertising Week, as a journalist.
Even though it was unfortunately not enough for the Swiss to win, the Swiss Best Yetters really enjoyed the competition in Leuven near Brussels and meeting Stella Artois. For Switzerland there were:
- Manuel Rohrer, Contexta, and Samuel Huber, student, as Team 1.
- Filip WolfensbergerMaxomedia, and Dominic Zach as Team 2.
- Andreas Prokesch, owner of Andreas Prokesch Concepts & Texts and President of the ADC, as a juror and team coach.
- Toni VetterliSwiss Press Association, as a delegate.
- Marco HendriksPublicitas, as organizer and representative of the sponsor.
- Anne-Friederike Wilhelm, Advertising Week, as a journalist.
Note: In the print edition of Werbewoche 9/2010, which will be published on May 20, you will find a look behind the scenes of Best Yet 2010 in Leuven, full of pictures and beer foam. Don't miss it!
Anne-Friederike Wilhelm
