Publicis opens the door to the break(ing) room with Pralinato
To illustrate the simply dreamlike Pralinato moment of pleasure, the Publicis creation made use of the most beautiful and perhaps even most hackneyed advertising clichés such as sun, summer and simply dreamlike beaches.
The result is a kitschy, beautiful summer dream - which ends abruptly with the last bite when a door opens out of nowhere, bringing our daydreamers back into the real world of everyday office life.
Responsible at Néstle Frisco: Marco Zanchi (Marketing Director Ice Cream), Grit Heinrich (Brand Manager). Responsible at Publicis: Sacha Moser (CD), Cyrill Wirz (Text), Viviana Chiosi (AD), Tobias Brunner (Graphics), Derya Derdiyok (Agency Producer), Muriel Asté and Silvia Holend (Consulting), Isabelle Hettel (Strategy). Responsible at Wirz Fraefel Paal Productions: Ernst Wirz (director), Terence Maritz (camera), Michelle von Buol (editing), Stefan Fraefel (producer), Federico Bettini, Roland Schmid (sound), Arndt Baumüller (special effects).
Responsible at Néstle Frisco: Marco Zanchi (Marketing Director Ice Cream), Grit Heinrich (Brand Manager). Responsible at Publicis: Sacha Moser (CD), Cyrill Wirz (Text), Viviana Chiosi (AD), Tobias Brunner (Graphics), Derya Derdiyok (Agency Producer), Muriel Asté and Silvia Holend (Consulting), Isabelle Hettel (Strategy). Responsible at Wirz Fraefel Paal Productions: Ernst Wirz (director), Terence Maritz (camera), Michelle von Buol (editing), Stefan Fraefel (producer), Federico Bettini, Roland Schmid (sound), Arndt Baumüller (special effects).
Frisco Pralinato - Skater 2010 from Pascal Urscheler at Vimeo.
Frisco Pralinato - Surfer 2010 from Pascal Urscheler at Vimeo.
